Creating & Using Attributes

Why use attributes?

How to add Attributes to Email Steps?

There are several attributes that you can use to customize your email.

1. Prospect Attributes

The prospect attributes are the basic way to personalize your emails. 
Using prospect attributes, you can mention a prospect's first and/or last name, email, title, role, phone, and score.

For example:

Hey {{prospect.first_name}},
How is it being the new {{prospect.role}}?

Will translate to:

Hey Richard,

How is it being the new Regional Supervisor?

2. Custom Attributes

Custom Attributes allow you to add your own attributes that you can use to personalize the emails for each prospect.

Custom Attributes can be specific information about your prospects such as the city they are in or the industry they belong to.

Additionally, custom attributes can also be a sentence unique to specific prospects.

To create a Custom Attribute, head to Prospects -> Attributes -> Create a new attribute. 

Next, a create new custom attribute window will pop up.  Name your custom attribute and add the default value for the custom attribute.

You can assign a custom attribute value to a prospect by adding a custom attribute value to your CSV or Google sheet.

Here's an example of a Google sheet with Custom Attributes.
The default value of the Custom Attributes is the one that will be used for prospects who have no custom attribute value in the Google sheet/CSV.

Upon importing the CSV/Google sheet, you will be able to map the custom attributes under Prospect Attributes.

Here's an example of mapping the custom attributes when importing.

Note that when adding custom attributes for prospects that are already in QuickMail, 'Update prospect if it exists (slows the import process)' must be checked when re-importing. If this option is not checked, the import will be rejected to avoid duplicate prospects.

Once added, the Custom Attributes will show under Prospect attributes.

Here's an example of how Custom Attributes can be used:

If there's a need to edit the default value of the custom attribute, go to Prospects -> Attributes -> Click & Edit default value

3. Company Attributes

Similar to Prospect Attributes, the Company Attributes allow you to mention the prospect's company information.

For example:

Is {{company.name}} still hiring?
Saw the job posting at  {{company.domain}}! 

4. Inbox Attributes

These are attributes unique to the inbox that is used to send an email in a campaign.

Inbox attributes allow you to include the inbox's information in an email.

For example, if you are rotating 2 inboxes for a campaign,
each email being sent by a specific inbox can include the inbox signature by using the Signature Attribute.

More about inbox signatures here -- Email Signatures in QuickMail

5. Precomputed Attributes

The Unsubscribe Attribute allows you to include an unsubscribe link to your emails. 
Check out this article for more information about the  Unsubscribe Attribute

The Colleagues Attribute allows you to mention the prospect's colleagues in emails.
Here's a more detailed article about the Colleagues Attribute.

The Day Attribute allows you to mention the current day of the week.
The Business Day Attribute only applies to weekdays.

More about the Day and Business Day Attributes here.