Why Re-engage prospects?
There are instances when prospects were receptive to your previous campaigns, however, the deal was not sealed because of different factors.
In such a case, you can re-engage those prospects to remind them of the offer or pitch to them a different proposal that suits them better.
When prospects opened your email multiple times but didn't reply or unsubscribe, it could be that the prospect is interested in your emails but for some reason, didn't find any time to respond.
In this case, you can also re-engage them to turn them into hot leads.
How to Re-engage Prospects?
Step 1: Create a new bucket
Creating a bucket will allow you to consolidate in one place, the prospects that you're going to re-add to the campaign. Using Bucket, along with Schedules, will also help you control how many prospects must be contacted in specific schedules.
When creating a bucket, make sure not to check the checkbox "Reject prospects who already ran a campaign." Otherwise, the prospects to be re-engaged will not be added to the bucket.
Step 2: Filtering prospects
Pro tip: You can select multiple campaigns if needed.
You can narrow down your search further by adding more filters.
For a more detailed guide on how to use the Advanced filters, check out this article -- Filtering Prospects
Step 3: Move the filtered prospects to the Bucket
To move all filtered prospects to the bucket you created for re-engaging the prospects, simply select the prospects -> click Select button -> click All pages -> Actions -> Move to Bucket.
Step 4: Schedule your campaign using the Bucket
To schedule a campaign, simply head to the campaign -> Schedules -> Add schedules.
Pro tip: If the goal is to use the same campaign but only tweak it a little, it is better to clone the campaign and edit the email steps than build your campaign from scratch. This way, you can save time and effort.
Here's a helpful guide on cloning a campaign --How to clone a campaign.