FAQ: Do I need a separate domain for cold outreach?

It's generally recommended to set up a secondary domain for sending cold outreach.

This is because sending cold outreach has its risks.

If one of the inboxes in a domain gets flagged, the deliverability of all other inboxes in the same domain will suffer.

When that happens, communication with existing clients and within your organization will be difficult.

Here's a breakdown from our Knowledge Hub that could be helpful as you decide how to move forward: What is a Cold Email Domain and Do You Need One?