Using Multiple Emails to Scale Campaigns (Inbox Rotation)

In this article:


Why rotate emails?

Email rotation is set up to increase the number of emails being sent from a campaign.

This is because the volume of emails coming from a campaign will be spread out to the emails assigned to it.

Emails are also rotated if a single campaign must be sent by multiple team members.

How does it work?

When a lead starts the campaign, QuickMail will randomly choose which email the journey will be assigned.

The email that sends the initial email will be the same email that will send all the follow-up emails in the campaign.

Note: There's no option yet to set how many leads or which leads will be assigned to which emails.

How to set it up?

If multiple emails are already added to the account, just go to the campaign channels. Under emails, toggle on emails that you want to send the campaign from.

Note: For a detailed guide on how to add an email for sending: Adding an email account for sending

Match the lead's email provider

To further improve deliverability you can enable the option to match the lead's email provider.

This feature will identify the email provider for the leads and will match it if possible using the email accounts assigned to the campaign.

For example if the lead has their email service hosted in Google and you assign a Google email account to send from the campaign, that matching email account will be used to send. The same applies for Microsoft as a provider.

In cases where provider matching isn't possible, the journey will be automatically assigned to a different campaign inbox.


How to set it up?

The setting is enabled for each campaign. Go to Campaigns -> Open the campaign -> Options -> Settings

Then go to Advanced settings -> Match prospect email provider

How to remove the email from a campaign if its deliverability goes bad?

You can manually toggle the email off from the same page where you assigned the email.

Pro tip: If you want to do it automatically, we have a Deliverability AI that allows you to group emails and automatically swap the campaign to use the good emails and put bad emails in recovery.

Learn more about it here.