🎬 Deliverability Part 2: Email Content
Deliverability is a key factor in the success of a cold outreach campaign. If emails never reach a prospects' inbox, the whole effort is wasted.
This series takes you through a practical breakdown of how to maximize your deliverability - both in setup and by leveraging advanced features in QuickMail.
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00:24 Email personalization using custom attributes
00:59 How to create custom attributes
02:12 How to assign custom attribute values to prospects
04:19 How to insert custom attributes into email steps
05:35 Why use variations
05:54 Text variation vs email variation
06:21 How to use text variation
07:40 How to use email variation
09:13 Why use open and click tracking
09:25 How do open and click tracking work
10:46 Set up custom domain tracking if you decide to track opens and clicks
10:54: Turning off open and click tracking
11:32 Email formatting
11:53 How to set emails to send as plain text
12:14 Why include unsubscribe links
12:48 How to add an unsubscribe link to an email step
13:19 How to add unsubscribe header