🎬 Deliverability Part 2: Email Content

Deliverability is a key factor in the success of a cold outreach campaign. If emails never reach a prospects' inbox, the whole effort is wasted.

This series takes you through a practical breakdown of how to maximize your deliverability - both in setup and by leveraging advanced features in QuickMail.

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No problem. Simply click the time stamp below:

00:00 Intro

00:24 Email personalization using custom attributes

00:59 How to create custom attributes

02:12 How to assign custom attribute values to prospects

04:19 How to insert custom attributes into email steps

05:35 Why use variations

05:54 Text variation vs email variation

06:21 How to use text variation

07:40 How to use email variation

09:13 Why use open and click tracking

09:25 How do open and click tracking work

10:46 Set up custom domain tracking if you decide to track opens and clicks

10:54: Turning off open and click tracking

11:32 Email formatting

11:53 How to set emails to send as plain text

12:14 Why include unsubscribe links

12:48 How to add an unsubscribe link to an email step

13:19 How to add unsubscribe header

13:30 Recap